The two-minute video has been made with creative agency Don’t Panic to show how cutbacks are leaving vulnerable and elderly people short-changed. Councils are allowing rushed appointments that do not give staff enough time to care properly.
Although it’s a spoof, the film called 15 Minute Care Makeover, has a serious message -– that quarter of an hour is all many home care workers have to wash, dress and feed those they look after.
Creative Lead, Alistair Griggs, from Don’t Panic, the creative agency behind the film said:
“Drawing a link between the 15 minutes some care workers have to help our most vulnerable people and a 15 minute makeover show seemed like a darkly funny but powerful choice.”
Throughout the video Claire Sweeney is shown with a stopwatch timing a stressed care worker as she rushes to get a pensioner ready for the day. At one point, Claire even hands the care worker a bowl of cereal to feed the pensioner while he is in the toilet just to meet the 15-minute deadline.
The video is launched as nearly two-thirds (65%) of councils in England and Wales are still commissioning 15-minute care visits, according to figures from the union.
The findings are based on responses from more than 150 local authorities and include visits for handing out medication and for welfare checks.
UNISON general secretary Dave Prentis said:
“This film highlights the human indignity thousands of vulnerable and elderly people across Britain face. “A care worker is often the only face people see. It sends a powerful message of the absurdity of giving care workers just fifteen minutes to support people.
“A fifteen minute visit is not enough time to get people showered, dressed and fed. However, government cuts to council care budgets mean this is the reality for many.
“Care workers just want to care but they’re forced to rush visits. Ministers must act now and invest properly in social care.”
Watch the video here:
To sign the petition to demand funding and end 15 minute care visits please go to : https://action.unison.org.uk/page/7454/petition/1