ITN’s Caring Communities programme to stimulate debate on the importance of social care

7th December 2016 | By | Reply More

Care England, in partnership with ITN Productions, launches ‘Caring Communities’, an in-depth programme providing a unique platform to stimulate the debate around the care sector.

Introduced by renowned TV journalist, Angela Rippon, this news and current affairs-style programme explores the complex role of care and how the industry can best serve communities. The program champions collaboration, celebrates innovation and encourages the exchange of ideas. Watch the full programme here.

Drawing upon ITN’s 60-years of expertise in storytelling, ‘Caring Communities’ aims to create a greater understanding of the care sector and explore the need for increased funding and integrated services. 

The program is designed to heighten awareness among policy makers, politicians and the sector about the importance of social care and how to improve outcomes for the future.

‘Caring Communities’, combines key interviews, with the likes of The Rt Hon Norman Lamb MP, Baroness Finlay of Llandaff and Peter Kinsey, Chief Executive of Care Management Group, as well as news-style reports with sponsored editorial profiles from AKW and Brakes.

‘Caring communities’ was launched at the Care England Conference and Exhibition 2016, 16th November 2016. The program forms part of an extensive communications campaign featuring Care England members, professional partners, influential individuals within the government, as well as relevant journalists, writers and bloggers.

Professor Martin Green, Chief Executive, Care England, said: The partnership between Care England and ITN Productions has enabled a proactive and positive approach to presenting care services to a range of key audiences. ITN Productions has brought the best production values and expertise in communications to enable the care sector to showcase its important work“.

Simon Shelley, Head of Industry News, ITN Productions, said: : “ITN Productions is thoroughly enjoying its continued partnership with Care England, as we strive to bring to life the innovative solutions that can meet the challenges that face the sector now, and in the future. The aim is to spark new dialogue across the sector and turn rhetoric into action. We hope the content is viewed, shared and continually engaged with.”

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Category: Adult social care services, Care Home News, Homecare News

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